Oishi-m [Oy-shee-em] design and produce limited edition garments that splash kimono, vintage and retro fabrics together with denim and cotton to create funky unique baby clothing for newborn babies to busy little people (mostly 000-2, some T's up to size 4).

Little people can vary in size, shape and growth rates so our baby clothes are designed to accommodate these variances catering for both skinny minis and chubba bubbas. Rather than releasing product twice a year, we release our limited edition garments as we find beautiful fabrics.

Our range of super funky baby skinny jeans and bottoms are indestructible. They come equipt with Oishi-m’s unique 'Tummy Toastie' (our version of an elastic waisted jean or bottom) to keep bub's tummy comfortably warm and covered, ample nappy bottom space (yes, even cloth nappies can fit) and cuffs that can be rolled up for shorties or kept long for the long beans. Our tops including shrugs and T's are versatile for layering and growth spurts.

Fiona McPherson started the business as a hobby producing garments for friends and family. Fiona is the mastermind behind the founding of Oishi-m (and Doo Doo Pickle), she's the brains behind the design, sourcing our amazing fabrics and production.

Uninspired and frustrated with the stock-standard frilly pinks and baby blues found on the High Street, Oishi-m was born from a passion to create a fashion-forward clothing line for infants and toddlers. Having become a mother herself, creative mastermind, fabric fiend and founder Fiona McPherson, saw the opportunity to combine her love of bespoke/hand made clothing with the fact that she had recently given birth to her yummy little daughter.

Oishi-m was the result, Oishi = yummy in Japanese and m = for the mini one in your life.

Based on her own mix-and-match style and a love for casual wear that can be dressed up or down, she started making her little munchkin's clothes using kimono, vintage and retro fabrics mixed in with her much loved denim. The clothes were designed to make her little one look and feel amazing, and to last through the never-ending growth spurts. 

Miyo Fallshaw came on board a couple of years ago to commercialise the brand. Having both met in the surf industry, Miyo focuses on the business side of things, marketing and sales.

We now have a team of working mums who have a passion for the product with the added flexility of working around family. Last of all we can't forget our product testing/model department who test fit and wearability, whilst on occasions turning it on for cameras (when they're not tired, well fed, clean, the sun's out and are willing to play dress-ups).